How a small budget lead
to a distinct visual style.
Making do with what you have.
The agency Black Kiwi was commissioned with a large-scale campaign for ten homes designed by architect Peter Löcker. The budget, however, was more small-scale. That’s why we took sketches and raw 3D visualizations and just painted over them, thereby breaking away from the lifeless renderings competitors were using.
Project management: Learning by doing.
The most exciting part was compositing 3D renderings (by Felix Würschinger) with hand drawn landscapes (by Marion Kamper). It was my biggest photo composition to date and I never coordinated so many people in the process, which turned out to be a great experience. Here’s a little step-by-step gallery: